Digital Marketing · Digify Pro Africa
Marketing that earns
trust first
I'm Dipuo Mohlabane, a digital marketing student in the Digify Pro intermediate phase. I build campaign strategies grounded in real audience research — from persona work and competitor gaps to budgets costed to the rand.
- 9
- Pro certificates
- 8.0
- Intermediate phase
- R20k
- Campaign budget planned
- 1
- Live client brief
About
I'm 29, based in South Africa, and currently working through the intermediate phase of the Digify Pro programme. My focus is the part of marketing where creative work meets evidence: who the customer actually is, what competitors are getting wrong, and what each rand of spend is meant to do.
Most recently I worked in a team on the Elev8 Marketing brief for Sofa Symphony, a custom-furniture brand, and contributed to a full one-month campaign strategy covering personas, competitor research, channel mix, content ideas and success measures. I also completed a Meinpixel project alongside my coursework, building on the web development and UX/UI side of the programme.
What I do
Strategy
- —Campaign strategy
- —Audience & persona research
- —Competitor analysis
- —Niche positioning
Paid & Social
- —Meta & Instagram ads
- —TikTok growth content
- —Budget allocation
- —Influencer partnerships
Data & Digital
- —Performance reporting
- —ROAS & CPC tracking
- —Website development basics
- —UX/UI fundamentals
Latest certificates
Verified by Digify Africa
21 September 2026
Introduction to Social Media Marketing
Coursera · Meta
05 February 2026
Business Analysis & Process Management
Coursera Project
12 August 2026
Introduction to UX/UI & Digital Product Design
8.0 Pro Intermediate